Design and Marketing Manager

Marketing and Design Manager

South Campus

The Marketing and Design Manager will create and maintain a consistent brand for CHCS in the community across all touchpoints to increase brand awareness and support key business strategies for the school: increasing enrollment and fundraising.

Design and Creative
  • Design and maintain all brand assets and materials including all digital design assets and print materials. Certain assets are created and will need editing and updating; while others will need to be created from scratch.
  • Participate in designing and redesigning digital graphics (web, social media, etc), illustrations, advertisements, brochures and many other forms of visual communication
  • Analyze and plan the framework of design according to the laid out concept and established specifications of the project
  • Use a strong analytical and artistic approach to solve complex issues
Website Management

  • Ensure content [both visual and written] aligns with the user journey, user needs, represents the brand and is current and relevant. Specifically, write site content and design site content, and implement via WordPress CMS
  • Understand current site performance and engagement to identify opportunities for continuous improvement
  • Ensure functionality is active and working properly – particularly key engagement points including click to call, request information options, videos, etc.
  • Develop a process to ensure web and email inquiries are responded to and tracked

Social Media
  • Build a content strategy and calendar for Facebook and Instagram
  • Write and design posts
  • Utilize a social media management tool to upload and manage all posts
  • Respond to comments and questions as needed, engaging subject matter experts when needed
Review Management
  • Run GatherUp review request and aggregation platform on a regular basis
  • Execute against strategy provided by digital marketing partner
  • Track and evaluate current review performance and identify opportunities for continuous improvement
Ambassador program (current family activation)
  • Work with digital marketing partner to design the ambassador program strategy and activities
  • Select and manage ambassador participants
  • Create all assets and materials ambassadors will need
  • Track the status and progress of the program
Fundraising and Event support
(bowl a thon, golf outing, annual fund dinner, giving tuesday)​
  • Organization of the details of the event
  • Collateral material for the event
  • Promotional/sponsor/participant gifts
  • Publication and promotion of event
  • Collaborate with leadership on written fundraising appeals and acknowledgements
  • Collaborate with partners to create videos to support events and appeals
  • Grant research and writing 
Marketing Performance and Results
  • Utilize reports provided by agency partner to understand performance and identify areas of opportunity (Google Analytics, GatherUp, etc)
  • Work with agency partner to ensure that performance tracking is in place for all programs, including fundraising events so that measurement is happening across all initiatives
Interact with board and committees
  • Present status report in monthly board meeting
  • Obtain feedback and implement adjustments as needed
Requirements:
  •  Bachelor’s degree in design, and/or commensurate professional experience in design and marketing
  • 1-2 years of digital and/or graphic design experience
  • Knowledge and independent use of the Adobe Creative Suite
  • Knowledge and independent use of WordPress as a content management system
  • Excellent writing skills
  • Excellent oral and non-verbal communication skills
  • Ability to present ideas, negotiate and problem solve
  • Extremely attentive to detail

COVID-19 Cases:

9/9/20 - One confirmed case of COVID-19. Individual recovered and returned symptom free after quarantine according to CDC guidelines. Contact traced to 2 people and both came back negative.

10/14/20 - One confirmed case of COVID-19.
(Symptoms on 10/14). Individual recovered and returned symptom free after quarantine according to CDC guidelines. Contract traced to 0 people.

11/12/20 - One Confirmed case of COVID-19.
Individual was quarantined at the time of the positive test due to being a contact trace from an individual outside of the school. Contact traced to 0 people.

11/13/20 - One confirmed case of COVID-19.
(Symptoms on 11/14). Individual was already in quarantine due to being a contact trace from an individual outside of the school. Contact traced to zero people.

11/27/20 - One confirmed case of COVID-19. 
Individual was at home due to the Thanksgiving Break and is now in quarantine according to CDC Guidelines.  Contract tracing is in process with Summit County Public Health; seven individuals are following quarantine according to CDC Guidelines while tracing proceeds.